General Brewing Corp. – CA 315c

General Brewing Corp. opened in 1963 and closed in 1969 it was open for 6 years. This brewery was open for quite a few years so it is easier to find items and advertising than some breweries that did not last long, this can make the Breweriana items less valuable. Breweries doing business after 1960 tended to produced advertising items and breweriana that would not be considered by collectors to be very valuable. In most cases items from this period were mass produced and rather cheap compared to older items. In addition, they are often still very common so they do not tend to have a ton of value. General Brewing Corp. was in an active brewing city. San Francisco, CA was listed as having 83 breweries, which is quite a few. Sometimes a large number of breweries can lead to an active collecting community that will be willing to pay more for breweriana items than other collectors.

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