El Rey Brewing Co. Inc. – CA 308d

El Rey Brewing Co. Inc. opened in 1933 and closed in 1937 it was open for 4 years. Breweries that are only open for a couple of years like this did not have a long time to produce advertising and collectibles so they tend to be more scarce than breweries with more longevity. This listing was active during Prohibition which makes it an oddity. Some breweries were able to stay in business by producing "near-beer" which was very low alcohol, some switched over to bottling sodas or other beverages, some became Ice-houses or other related businesses. El Rey Brewing Co. Inc. was in an active brewing city. San Francisco, CA was listed as having 83 breweries, which is quite a few. Sometimes a large number of breweries can lead to an active collecting community that will be willing to pay more for breweriana items than other collectors.

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